Food should be part of the reason people show up. OFFBRAND GOODS provides event catering in New York City for private parties, corporate events, brand launches, and immersive culinary experiences. Led by Chef Merrill Whiston III, we create custom menus and interactive food experiences shaped around your guests and the occasion.

Our events bring food, art, music, and culture together through chef collaborations, creative presentation, and pop-up dining. Explore our Pop-Ups page to find upcoming OFFBRAND experiences in NYC and beyond, or bring that same creative approach to your own event.

To book catering, visit our Contact page and share your event date, location, estimated guest count, and what you have in mind. We’ll discuss the menu, scope, and next steps with you.

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Your place. Your people. A dinner worth making time for. OFFBRAND GOODS offers private chef services for small gatherings and intimate events in New York City, from dinner parties with friends to birthdays, anniversaries, and special celebrations.

Chef Merrill Whiston III, a Food Network Chopped champion whose experience includes Chef de Cuisine at Llama Inn and Executive Sous Chef at Buddakan, creates custom menus around your tastes and the occasion. His cooking draws on French and Italian technique, Peruvian influences, and his Puerto Rican roots, bringing bold flavors and a personal point of view to your table.

To arrange a private dinner, contact us with your preferred date, location, party size, and dietary needs. We’ll work with you to shape the experience.

Plan your private dinner →

Build something people want to taste, talk about, and come back for. OFFBRAND GOODS is a New York City creative food agency specializing in culinary development, food and restaurant branding, and concept development for emerging and established businesses.

Chef Merrill Whiston III and Art Director Kyle Garcia connect menu and recipe development with brand positioning, visual identity, and the customer experience. From the food to the packaging and presentation, we help give your concept a clear, recognizable point of view.

OFFBRAND GOODS created BUCKY’S, our fast-casual food concept, and Burrito Burrito, our Punjabi-inspired breakfast burrito brand. We bring that firsthand experience to restaurant launches, pop-up concepts, and brands ready for a new direction.